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Perhaps the most pressing topic in the media world today is the issue of “fake news”. Even Elon Musk, the famous billionaire and founder of Tesla, plans to create a special portal that will control all the amount of false information on the Internet. And The Global Language Monitor (GLM) declared “Truth” with the word of 2017. As you can see, this is a global issue.
Why are we talking about him today? Despite the fact that most adults admit that everything they read on the Internet is not true, teenagers take this issue much more lightly. They are more likely to believe in fake news. Teens lack a proper understanding of the difference between advertising and entertainment content and real news. A Stanford University study found that 82 percent of middle-aged schoolchildren cannot identify sponsored material from real news, even if it is specifically marked.
The researchers recruited 7,804 respondents to their survey, ranging from high school students to college students. When it comes to finding out the veracity of the facts presented on social networks, teens choose the presence of a graphic image as the basis for their judgments. If any news is supported by a real, high-quality photo, then the probability that a teenager will believe in it increases by several percent. It is clear that the fact that today’s teenagers are children of the digital age does not mean that they understand the basics of media literacy. Many of them do not understand how to think critically about the content of the content they are viewing.
Why is insufficient knowledge of media work a problem for adolescents? On average, teenagers spend 9 hours a day using their electronic devices. This means that teens are bombarded with advertisements, news and social media posts for most of their sleep-free time. When children lack the skills to recognize how the media affects them, or do not understand the messages they consume, adolescents can be vulnerable to a variety of problems.
Some of the dangers posed by a lack of media literacy include:
1. Dissatisfaction with your own appearance. Models and celebrities are often found to be unrealistically thin or overly athletic. Research shows that teens who lack basic media knowledge tend to feel like losers after seeing such images. Children do not understand that photos are most often edited and processed in Photoshop. Teams of people work to provide the perfect look for a model or celebrity.
2. Consumer ignorance. Teens who don’t recognize sponsored content, don’t acknowledge that the “story” they are reading is not news – it’s just a marketing tactic. They will most likely want to purchase goods and services that they do not need.
3. Stereotyping – The media often use stereotypes about people based on gender, religion or ethnicity. If you constantly undergo stereotypical thinking and, at the same time, do not understand this, then subsequently each stereotype will seem to be an exceptional truth.
4. Affection – The media has an agenda, and it manipulates people’s thoughts in a slightly one-sided way. But teens who don’t understand the media’s intent can only believe one side of the story.